RWDA2023

  Meanings of Screen  Throughout time there have been many different meanings for the word 'screen' including the meaning in different languages as well. It could be argued, according to Kress that the word 'screen' has become a crucial word in the cultural, social, technological and economic landscape of communication.  Kress discusses different meanings of the word 'screen' and one of these was from the French word 'escran' meaning a screen set between one and a fire as sheltering from an intense heat, furthermore, the French form may derive itself from the Old High German ' skrank ', which seems to be also used in Sweden. In modern German, this means a barrier or a rail. This seems that there is a theme of protectiveness, in two different languages 'screen' has meant something that is protecting someone or something from potential harm. On the other hand, there is a second definition for the meaning 'screen', according to Kress...

  Multimodality Multimodality is a key aspect of creating meaning-making in digital communication, particularly for large companies like Armani but also smaller companies like Cardiff Council. Multimodality is very common and has been for many years and it is used in a variety of different ways as a concept of meaning-making. Has this been achieved in both of these webpages? According to Kress, an element placed in the middle is referred to as the central element when it has other elements around it. The central element of this webpage is the question 'What can we help you with?' Underneath are hyperlinks to certain categories and above are pictures in no particular order, just moving from left to right, but as the website is open to all, these may have more importance to certain people than others, depending on the individual. There is also a lot of high saturation colours on this website, as it needs to be welcoming to all yet not intimidating and easy to use. The pictures ha...